Skip to main content

5 Pro Tips to Build an Excellent Cover Letter

You have your resume, what about a cover letter? Cover letters are often requested by employers to include with your resume on a job application as they offer additional insight into who you are. Cover letters are a great opportunity to express your interest in the company you are applying to. Even if a cover letter isn't requested on an application, you should still include one because employers will recognize your preparation and interest in the position right away.

A cover letter is the perfect opportunity for you to convince the employer you're the right person for the job. So you definitely don't want to screw it up. In order to build the best cover letter, follow these 5 pro tips and employers will definitely take notice of you.


1. Research the Company

Knowing enough about the company you are applying for is perhaps the most important part of the cover letter. Rather than filling out an application for the heck of it, actually take your time and research the company before you apply. First, make sure it's a company you actually want to apply for. Indeed.com and Glassdoor.com provide company reviews where you can learn about the company culture and benefits. Read through the reviews and decide whether you could see yourself working there based on what people who actually work there have said.

Second, understand who the company is and what they do. Study their website, learn more about their product, their social media pages, everything they're involved in. In the first paragraph, briefly explain how and why you would be a good fit and how your skills will directly benefit their mission. This will tell them up front you're a good candidate and incline them to read further. More than that, the research you do on the company will come in handy if you get an interview.

Third, find out who the hiring manager is so you can address your letter to a specific person. When you address your letter "To whom it may concern," this immediately tells the employer you haven't done your research, that you aren't super interested in the position, and gives them an excuse to not finish reading the letter and leave your application unconsidered. This is the last thing you want to do. If you can't find the name of the hiring manager, the best way to address the cover letter is "Dear Hiring Manager."


2. Don't restate your resume

Your cover letter isn't the place to restate your resume. A cover letter is the place for you to expand more about things you couldn't include on your resume that apply directly to the position you are interested in. Certainly talk about your skills and qualifications you included on your resume, but explain in more detail about them and how they can directly benefit the company.

Take the second paragraph of your cover letter to talk about your skills and qualifications in greater detail. Prove to them you have what it takes to do the job right, and better than anyone else who is applying. They're looking for someone who can benefit the company in more ways than one, so show them that person is you.


3. Highlight who you are

In the third and final paragraph, take the opportunity to highlight who you are as a person. What qualities do you have that make you a valuable asset to the company, in addition to your skills and qualifications? Perhaps express some of your interests and how they relate to the job you're applying for. If you're organized and perform tasks in a timely manner, include that in this paragraph.

If you're stumped and unsure of what to include, ask yourself these questions:
  • What can I, as a person, offer the company that no one else can?
  • What are personal qualities I have that would benefit the company?
  • What are other skills I have, not listed on my resume, that they are possibly looking for?
  • What sets me apart from everyone else?
  • Why am I the best person for the job? (Also a great question to know the answer to in case of an interview.)

4. Keep it brief and professional

A standard cover letter should be one page and no more. Keep it simple. Employers already have tons of resumes to read and adding cover letters to the mix makes them even more busy. Maintaining a brief cover letter allows the hiring manager to read through it in a short amount of time and still know enough about you that they want to interview for the position.

While keeping your cover letter to one page, you should be as professional as possible. This isn't the place to beg for the position or tell them "I'm the best and no one else!" You need to prove to them you are the best without strictly saying it. Keep the focus on you, and how you and your skills will benefit the company.

Close the cover letter by thanking them for their time and consideration. Then, give them an opportunity to contact you by expressing that you would be happy to speak with them more about what you've included in your resume (or other application documents.) Sign your name at the bottom and you'll be well on your way!

Final thoughts: A good practice is to keep a standard cover letter template, which you can use to edit for each company and application you submit. Once edited, save the new cover letter with a different filename (i.e. Cover Letter - Company Name) to a new folder with all of the cover letters you've created. This practice will not only help you stay organized, but offer insight into which cover letters got you interviews so you can improve for the next application.

Need help with your resume and cover letter? Schedule an appointment with our Resume Specialist today!

Comments

Popular posts from this blog

How to Answer 3 Tricky Questions in a Job Interview

Interviews can be intimidating. Especially if you get asked questions that are really difficult to answer. Some questions can be very direct, and most of the time employers are looking for a specific answer. If you don’t answer the question in the way they want you to, chances are the employer will pass you up. Which begs the question - what is the right thing to say? How do you answer the most difficult questions in an interview without sitting there for five minutes trying to come up with a good answer? Here are a few tips for some of the hardest questions an employer will ask in an interview. What are your weaknesses? Employers really like to ask this question. They use it to gauge your personality and get insight into what you think of yourself and how you might fit in with their workplace culture. The best rule of thumb is to know the answer to the question before you arrive at the interview. Consider what your strengths and weaknesses are well before you even leave for th...

3 Easy Ways to Make Your Resume Stand Out From All The Rest

What you include on your resume is vital to get noticed on a job application. It’s the number one way for employers to gauge whether or not you would be a good fit for the company based on your skills, experience, and education history. Sometimes, it could be the reason why you don’t get considered for a job. Since so much depends on your resume, here are three easy fixes you can make so it will stand out from all of the others. 1. Cater your resume to the job you’re applying for If you have some skills and experience listed on your resume that have little to do with the position you’re applying for, that will only make it easier for employers to throw it out. Before you apply for the job, make sure you read through the entire job description and get a feel for what the company is looking for in a new hire. Then, do a little research on the company themselves. What industry are they in? What kind of people already work there? What skills and qualifications do they have? ...

10 Pro Tips to Help You Rock Your Next Interview

Score! You got the interview! Now what?   Now it’s time to prepare. Don’t expect to walk into an interview without preparing beforehand. You may think you’ve got the job in the bag, but a little bit of preparation before the interview can make a huge difference during the interview. What do you need to do in order to rock your interview? Here are ten tips that will help launch you to the top of their list. 1. Research the company beforehand Go into the interview knowing enough about the company so the interviewers don’t need to explain everything to you. Do your research beforehand and you can use the information you learned to your advantage in the interview. You can offer up advice or things you would be able to bring to the company that would improve their business (and make them more money). Your suggestion(s) could be the key to landing you the job! 2. Have an answer to fall back on Interviewers have a habit of asking hard or tricky questions. They use the...